Editorial by Stephane Alaux

Is your company taking a new turn in its development? Are you launching a new product/service? Or perhaps you simply want to implement new front-office functionalities? There are many reasons to redesign your website. Before you start, you need to define the precise objectives that your site should meet. That’s what we’ll look at in…

The streets are empty, the cities have gradually fallen asleep with their eyes open, the pollution has also disappeared with the vehicles left in the garage and the factories at a standstill, nature is taking possession of the place.Forgotten smells resurface and trigger a resurgence of pleasant olfactory memories, memories of the time when cities…

They have two different names but probably the same first name! The name “demolisher” suits them rather well! Their objective? To steamroller the reputation of French companies: 60 million consumers & UFC que Choisir are fighting for a monopoly on e-reputation pressure on companies… The pretext? To inform and protect the consumer. We can talk about…

Digital marketing supported by social networks and the rise of blogs has given rise to a new category of people called influencers. By offering content to the public and federating a community, they act as opinion leaders on the internet with a strategic role to play.What is an influencer?In 2017, French dictionaries integrated the term…

In SEO, an orphan page is a page present on the site, regularly indexed by Google, but which is not linked to any other page in the internal mesh of your site. It’s a problem that can occur on clients’ websites and that we take care of at Net’Wash. More details in the following !Orphan…

In 2015, Google (once again) caused a mini revolution in the SEO world by introducing RankBrain, the third relevance criterion for the search engine, behind content and links. So what does this mean for your SEO strategy? In other words: what’s changing? The answer in the following! RankBrain: what is it? In 2015, Greg Corrado,…

Consumer reviews: Aldi’s surprising and refreshing advert And if, for once, it was the brands that were ‘suing’ the consumers, or rather the fake review ? Well, that’s what Aldi has done in a surprisingly refreshing advert, which is part of its 2020 campaign: “place for the new consumer”. The supermarket giant’s latest advert is subtle and…

Self-employment is making its way into the professional world. In recent years, the number of people who have taken up this form of work has increased dramatically. The name has also changed to a much more stylish name with an English accent: Freelance.As a result, many people claim to belong to this category of workers.…

Cyberstalking is an offence characterised by a series of acts, comments, behaviours or messages sent repeatedly to a person on the Internet to harm them. This degrading practice, whether moral or sexual, is severely punished by French law, which specifies the various methods of punishment. Here is what you need to know about the penalties…

The transformation rate, or conversion rate, refers to the success rate of an objective defined according to your activity. Depending on whether you are a service company or an e-commerce site, you will not define the same performance indicators, or KPIs. What is a lead? In the case of a service company, a lead is…