Editorial by Stephane Alaux

In our increasingly connected era, the digital space that is the Internet is now a strategic development axis for companies. However, Web 2.0 has opened the door to all kinds of excesses. Indeed, Internet users can say anything and everything on forums and comment spaces. Moreover, brands, companies and corporations themselves can face cases that…

Nowadays, due to the influence of the web in our daily lives, it is difficult to say that the consumer reviews about a brand or a company that we read online do not influence us. Whether it’s Google, Facebook or TripAdvisor, all these platforms have a review space, where you can express your opinion about…

Unfortunately, more and more people are falling victim to online defamation. This phenomenon involves individuals who intentionally try to damage the e-reputation of a company or person by posting negative content online. So what should you do if you are faced with a threat of online defamation? The following is the answer.Ignore or respond to…

You don’t have to be the boss of a CAC 40 company or a high-profile CEO to create your own community on the business-focused social networking sitebusiness-focused social networking site LinkedIn. The platform is increasingly becoming a targeting space for brands andas an essential channel in marketing development strategies.So here’s how to become an influencer…

After having made the headlines in the economic rankings, GAFAs are in turn making the headlines for tax optimisation, then for a lack of control over extremist and/or illegal currents (the Christchurch massacre affair…) and more recently for manipulating the masses as vectors of fake news…The beautiful machinery seems to have seized up and we…

Whether it’s for communication, advertising or e-commerce, the internet has become an indispensable tool for the development of a brand or company. And even if the internet is an excellent way to generate more revenue and to attract a wider customer base, the web can also be cruel. Between false information, negative reviews, unhappy customers…

E-reputation is the sum of everything that is said about a person or a company online. En effet, les internautes participent aussi à sa création. As a business owner or simply as an individual, it is important to know your online reputation. however, it is not really possible to test your online reputation. This operation…

With more and more users, social networks have naturally become an indispensable tool for brands’ communication strategies. social networks can reach an impressive number of potential consumers like no other tool. This is not surprising given the number of users. In 2019, Facebook has 2.234 billion monthly active users; Youtube, 1.900 billion; Instagram, 1 billion;…

The Cometik agency has been creating and referencing websites for 15 years. As a long time partner of Net-Wash, it was necessary to say a few words about it and to present it on our website:Cometik, at the heart of the digital transformation of the European economy15 years ago, when Jean-Christophe Vasseur and Vincent Guilbert…

The Griveaux affair The “bien-pensants” of the left and right who are offended by this web 2.0 affair would do well not to talk too much before making sure they have secured their own digital secrets ;)) What are we offended by? 1. That this politician is a “hair” ahead of his peers in terms…