Editorial by Stephane Alaux

Do you know how to ‘Google’?

Googleliser is an incongruous verb that has found its way into our everyday language. But what exactly does it mean to Googlelise? Googleliser, or Googliser, simply means to search for information on Google. Today, Google is not only the number one search engine in the world, but also the main source of information through the…
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How & Why get good customer reviews?

As figures are the best indicator to explain a phenomenon, let’s start by giving some figures on the customer review system. According to a study published in 2020 by IFOP, 87% of French people refer to the opinions of other customers before making a purchase decision. The same study states that, for 34% of respondents,…
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