Editorial by Stephane Alaux

Online reputation has many synonyms: web-reputation, cyber-reputation, digital reputation, on the web, on the Internet or online. But how do we define it? E-reputation is the sum of all the information on the Internet that will influence the way in which Internet users (i.e. customers, suppliers, partners, competitors) perceive a brand, a company, a business…

The answer is, of course, both.The online Reputation agency is definitely a privileged partner of law firms, whatever their speciality.There are two basic reasons for this:– The first stems from an overwhelming truth:a case is not 100% won as long as its digital traces remain in the Google results… Why?Yes, the court decision is favourable…

Online reputation can be defined as the sum of all the information on the Internet that will influence the way in which Internet users perceive an entity (brand, natural or legal person, company, etc.). It can therefore be affected by images, videos, content on social networks, in online newspapers, web pages, blogs and opinions. To…

Why are the Web, and in particular Google, distorting the image of companies?Let’s set the scene for the disaster that is being organised behind the mirror, by the manipulators of rating sites…The situation of the E-merchantIn 2017, an E-Commerce site makes 30,000 deliveries of vases in perfect condition and 10 of broken vases. It can…

Online reputation, concerns everyone. Conventional wisdom would have us believe that only businesses are affected by this issue. However, this is not the case, as individuals must also monitor what is said about them online.The image you project on the Internet can be decisive, especially when looking for a job. Indeed, it is now common,…

Inheritance is what we leave behind to share. Very often, it is the fruit of a lifetime of work, which we consider to be the best of ourselves, ignoring our human imperfections… But we are talking about a material inheritance, a matter that an honourable will and a good notary can settle in a few…

Today, the Internet and the numerous communication channels to which we have access thanks to new technologies have enabled an explosion and transformation of communication. What is known as Web 2.0 has reshuffled the deck and changed the way we communicate: less vertical, giving more space to customers and their opinions, which are becoming increasingly…

False opinions on the Internet, a phenomenon that seriously damages the e-reputation of companiesIn the age of the Internet, a large majority of companies, regardless of their sector of activity, experience a strong influence of the web on their reputation, and consequently, on their turnover. However, there is a real controversy about the veracity of…

How to use your right to be forgotten?On the Internet, you should be aware of one thing: you are not anonymous. All your personal data is stored by Google. If you make a query on the search engines using your first and last name, or any other personal information, you may well see information that…

When you do a search on Google, the search engine offers you suggestions for keywords related to your search. This system is called Google Suggest. However, if this feature links to negative keywords, then the company’s e-reputation is seriously affected. Let’s take stock of the situation.What is Google Suggest?Created in 2004 and implemented on the…